White Paper Templates: Our Favorites, How To Create Your Own and a Free Editable Template

Table Of Content

• Highlight key takeaways to summarize the information in your white paper
• Open your white paper with a boldly colored glossary
• Use the white paper maker to share important information with your audience.
• Data Visualization Tools
• How much does it cost to create a white paper design with Visme?
• The Right Way To Create, Use and Improve Automated Content

Reports are often more factual and objective than white papers, while white papers usually use a more persuasive tone to convince readers of a specific point or solution. Compared to reports, white papers tend to be more detailed and complex. This white paper looks at how web-to-print software can help your printing business grow through personalization. It illustrates this point perfectly with stunning visuals and dynamic colors throughout that keep you engaged while reading, hence why they are our example above. Piktochart can help you create something just as visually beautiful that will keep your audience looking. An executive summary presents a short overview of key points covered by the white paper.

Highlight key takeaways to summarize the information in your white paper

Our advanced artificial intelligence technology lets you generate unique images in seconds. The design is focused on showcasing eye-catching visuals of food, green color blocks and accented icons beside your white paper text. You can use it as is or go in the Visme editor and use your brand colors and copy easily. Additionally, you can swap out the icons or shapes with elements that reflect your design style.

Open your white paper with a boldly colored glossary

But in reality, many people aren’t going to take the time to read the whole paper cover to cover. There are several fundamental questions you should answer before conceptualizing your white paper and gathering content. It’s hard to overstate how much content marketing has changed since then. Get the latest content marketing updates delivered directly to your inbox with our weekly newsletter. You can explore Adobe’s professionally designed templates on its website, however keep in mind that some of the more advanced features do come at a cost.

Use the white paper maker to share important information with your audience.

It's okay to have a more engaging design to make sure your reader doesn't fall asleep while digesting your information. Another great way to catch your reader's eye is by using cutouts on your white paper pages. The next step is to start making the template your own with images, fonts, graphics, charts and graphs, and more. Additionally, Visme allows you to share a simple link that will direct your audience straight to the white paper.

Until then, here are some fundamental steps to publishing a white paper. Here are some ideas for distributing and promoting your white paper. This is why proofreading and editing are essential, to make sure that every sentence and paragraph matches your brand voice. The infographic example above visualizes the effects of arsenic poisoning in humans using a large illustration of a skeleton, lines and icons in an anatomy-style layout.

White paper: 6G Satellite and Terrestrial Network Convergence - MediaTek

White paper: 6G Satellite and Terrestrial Network Convergence.

Posted: Mon, 08 May 2023 07:00:00 GMT [source]

Better yet, set up a Visme Form where you offer the link to the white paper in exchange for their email. Visme Forms are not your regular forms; they can have multiple steps and customizable 3D animated characters. Promoting and sharing your white paper needs a launchpad from where it can be distributed. A dedicated landing page with a clear call-to-action is your best bet.

Many companies use creative designs to maintain the reader’s interest as they read the in-depth document. Some companies choose to do their own research and writing for white papers while others hire companies like CopyPress to handle creating whitepapers for them. Our expert team of content creators, project managers, and client success managers know how to develop and promote a wide range of written content, including white papers. With our experience and skills in the content marketing industry, we can help you design and develop a white paper that’s sure to turn your leads into sales.

Apart from your regular research online or at the library, a great way to find reliable sources is to read journals and reports already published on the same topic. While researching the content for your white paper, keep a record of all the sources you use. You can use infographics as content, or they can support the content present in the traditional text.

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One of the primary purposes of a white paper is to visually communicate information in an engaging way. But many businesses end up creating something that reads like a college textbook. Try thinking of creative opportunities to incorporate your branding. This white paper design, for instance, extends the use of its signature color beyond standard headers and icons. Or you could use pie charts to show parts of a whole, like in policy white paper examples such as this.

If the facts don’t fit your original idea, then change your argument. For example, you might find that companies don’t actually need a CMS, instead, they could replace the CMS with an efficient workflow and get the same results. You can still write the white paper, but now you’re providing your customers with new information they might find even more useful.

And to do that, you should break up your text with headings and subheadings. This helps keep your white paper organized and allows your reader to scan through the information easily. The template has a page dedicated to contributors if this white paper happens to be a group project, main highlights, trends, challenges and more. It comes with a cool color combination that adds flair but still provides a professional approach. Once you’re finished, you can download the white paper in your favorite file formats, such as PDF or HTML5, or share the document online using a link. Once you’ve finished your white paper, you’ll need to decide how you’ll share it with the world.

If you’re still not sure about how to create a white paper, don’t worry – we’ve got the perfect tools to help you put together the best white paper design possible. Here’s another example of a white paper design where icons are used to visualize points and make information easier to find. This marketing white paper layout uses icons to punctuate the headers and add a dash of personality to reinforce its fun and lively color palette.

This business white paper example by Google aims to persuade the reader into adopting AI by leveraging Google’s authority. Daan Reijnders is the co-founder and CEO of Foleon, a content creation platform that amassed 1000+ clients all over the world in under 3 years. He's a digital marketing veteran with years of experience in managing both SaaS companies and creative agencies. At the same time, engaging content is becoming more critical than ever for demand and lead generation. Content marketing is at the heart of many marketing programs for companies large and small.

Depending on your distribution strategy, you may opt to gate the white paper on a landing page with a fill-out form. Just ask for a few bits of information, like name and email address. Too many questions — e.g., industry, role, location — can create a higher barrier to downloads. Our easy-to-use platform makes it simple for non-designers to create professional-looking white papers in minutes.

If you’re ready to create your white paper, sign up for a free Visme account and choose one of our white paper templates to get started. When choosing a visual for your cover page, make sure it’s 100% relevant. It could be a photo with or without overlay, an illustration or a graphic design with icons, shapes and colors.